What Makes a Good FX Portfolio?

By Amber Monaco

One of the best benefits of joining FX is to have your business listed in the Portfolio section. This section of the website is searchable by specialty or name in order for a potential employer to find exactly who and what they need.

You have to do your part by adding yourself to the directory and filling out your profile completely. But trust me, it’s worth it. I’ve had many clients and even more interviews from people who found me on the FX website!

Here are a few areas of the portfolio that you don’t want to miss:

1. Name and Picture

Many people take advantage of the first sample space within their Portfolio to share their title and headshot. People want to know who you are and what you look like. Beyond your name, give yourself a creative job title to truly express yourself. You could add your logo, but don’t forget to include your face. We’re all about making personal connections.

2. Background

This is your opportunity to share your past experiences, education, and name-drop the popular clients you’ve had. 

3. Contact Info

A potential client needs to know how to get in touch with you. They may want an email or they may want to call you. Meet the client where they are and provide a way to contact you. Don’t lose business because you forget to list your phone number. This is a great place to include your website and LinkedIn profile links as well.

4. Samples of Work

This is your time to show off!  

The portfolio allows you to upload graphics, link an image to a website or video. Alongside the example of your work, write a description of the work that you did and the outcomes from your work.  Brag about yourself – you work hard and people should see that!

Choose diverse selections of your work so that a potential new client can see the depth of your work.

5. Choose Your Specialty Wisely

At this point in time, you can choose up to two specialties to be listed, so choose well. You can pick from one already in the list or let us know what you want and we will add it for you (email [email protected]). It does make sense if the two specialties match similarly (example, logo design and website developer), but it may be a strategic move to vary your specialties a bit. It’s up to you.

6. Testimonials

Create a graphic to showcase your latest testimonial.  If your client took the time to say what they loved about working with you, you should promote that to the world.  Plus, testimonials can live beyond the platform where they were originally submitted!

7. Certifications / Designations

You have worked hard to earn your credentials – show them off on your FX portfolio page!  You can simply add the logo of the badge or accreditation you’ve earned and speak to the work that went into earning the designation.

These examples are just a few of the MANY wonderful FX portfolios on The Freelance Exchange of KC website. Listing out your work, experience, and potential deliverables is the most useful way to show off your talents to potential clients.  

Take the time to expand on your portfolio today – it’s worth it.