Freelancer Lifeline is a resource destination where FX members can find grant opportunities, loan information, digital events, creative tools, and more. We hope it serves as a source of comfort, inspiration, and support as we navigate the challenges presented by the COVID-19 pandemic together.

FX July Luncheon

July 28 @ 11:30 am 1:00 pm

$25 – $35

Ignite The Spark of Infinite Possibilities with Your Clients and Customers

Join us for an outstanding presentation by Erin Paige, The DREAM Ignitor! She believes being heart-centered is the key to any relationship, especially in a leadership role.

Erin will ignite the spark in those who are open to dreaming UP and elevating into the infinite possibilities in all areas of their lives. She will educate you on the science of the heart and why the heart and brain connection is so significant, especially when connecting with clients and customers. She will share easy, impactful mindset exercises.



Erin Paige has a growing list of accomplishments and is thrilled to wear the badges of speaker, author, mother, and artist. She has ignited convention-goers, podcast listeners, and individuals on shows around the world. Her heart-centered message touches everyone with goodness everywhere she speaks. Join us LIVE as her heartFULL message brings you into a heart-centered experience. It’s an event you won’t want to miss out on!



Networking starts at 11:30 a.m. with the presentation from noon to 1 p.m.

Your ticket includes lunch options provided by the talented chefs at Strang Hall with exciting flavors from around the world and unique chef-driven concepts you can’t find elsewhere in town.

Free parking: street, nearby lot and garage.

Members and nonmembers are welcome. Members: $25 / Guests: $35

No sales will be accepted at the door. Reserve your ticket today — seating is limited. Register using button below by July 27.

Questions? Contact [email protected].

Strang Hall

7313 W 80TH St
Overland Park, Kansas 66204 United States
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(913) 701-7041

FX June Luncheon

June 30 @ 11:30 am 1:00 pm

$25 – $35

How to Become a Master Networker and Connector

Join us for a delightful afternoon with Allen Little. This is an in-person exclusive opportunity to hear from a top-rated motivational coach in the industry. Allen will share his insights on the latest trends and best practices in the field. This talk will equip you with everything you need to become a master networker and connector. He will share with you his secrets on How to Become a Master Networker and build an online community. Don’t miss this chance to network with other professionals and gain valuable knowledge.

• Your ticket includes lunch options provided by Blue Pot Catering.
• Free Parking Lot with free overflow street parking on McGee Street.
• Tickets available for online purchase only. No sales will be accepted at the door.

Reserve your seat today; seating is limited!


Allen Little is a TEDx Speaker and three-time, #1 Rated Coach in Kansas City. He is the founder of A Little Motivation, LLC, a coaching organization that helps individuals become creatively in charge of their lives and succeed. His first speech was at the Iowa Caucasus during the 2016 presidential elections. Allen was the speaking opponent of would be president Donald J. Trump and Allen won. This speech can be found on YouTube and he spoke about making the country great by loving again. In his free time, Allen likes to travel, play pickleball, and visit new vegan restaurants.


Catering provided by Blue Pot Catering

Sandwich includes: Kettle Chips, Chef Selected Seasonal Fruit and Signature Chocolate Chip Cookie with Maldon Sea Salt.
#1 Peppered Steak and Smoked Gouda: Grilled and Sliced Beef Petite Tender, Chimichurri Sauce, Smoked Gouda, Tomato and Crisp Lettuce
#2 Pub Chicken: Peppered Grilled Chicken, House-Made KC Beer Company Dunkel Pub Cheese, Roasted Garlic Bacon Aioli, Tomato and Crisp Lettuce

Salad includes: Signature Chocolate Chip Cookie with Maldon Sea Salt and Farm-to-Market Roll with Butter.
#3 Berry Salad: Mixed Greens, Seasonal Berries, Feta Cheese, Candied Pecans, Citrus Agave Dressing
#4 Caesar Salad: Shaved Romaine and Arugula, Blackened Chicken, Torn Bread Croutons, Cracked Pepper Dressing, Shaved Parmesan and Pickled Red Onion


Members and nonmembers welcome. Members: $25 / Guests: $35

Networking starts at 11:30 a.m. with the presentation from noon to 1 p.m.

Questions? Contact [email protected]

Kansas City Public Library – Waldo Branch

201 E 75TH ST, Room A
Kansas City, Missouri 64114 United States
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AI Is Another Technology We Must Embrace

I now have TikTok on my phone, and it’s all because of artificial intelligence (AI).

The connection is not as crazy as it sounds, because each tool is part of the communications revolution that is unfolding before our eyes. It was Burton Kelso who connected the dots during a recent lunch presentation for The Freelance Exchange (FX).

Kelso is a technology guru and the owner of a computer-service company. His main topic was AI, including ChatGPT.

But one of his main messages was that savvy freelancers and solopreneurs have no choice but to at least gain a working knowledge of all the new electronic tools that are out there— be they video apps, AI platforms, or social media sites like LinkedIn.

“Instead of saying, ‘Well, I don’t know anything about LinkedIn,’” Kelso said. “It’s your job to figure out how LinkedIn works, and especially how it can benefit your business.”

The same thing goes for AI, he said. We need to understand it so we can better serve our clients — and remain relevant. The challenge, as with any new technological innovation, is carving out the time to learn how to use it.

Kelso walked us through a dozen AI products, including Dall • E2, which creates art from a text description, and Jenni, a text tool that promises to “supercharge your next research paper” along with crafting blog posts, speeches, and more. He also introduced us to Murf, your new AI friend who makes “studio-quality voice overs in minutes.”

AI is not infallible. Products like ChatGPT generate copy with mistakes and falsehoods.

Yet, it’s hard to fathom that Dall • E2 does not pose a challenge to graphic artists or that Jenni or Murf do not threaten the livelihoods of writers or broadcast specialists. 

“People do business with people,” Kelso reassured his audience.

I agree, but in a recent conversation, one local nonprofit executive told me he uses ChatGPT to generate rough drafts of blog posts. He is smart enough to double-check the supposed facts the AI tool includes, and he also massages the text to make it sound more like him. Nevertheless, he considers it a huge timesaver and did not dispute my assertion that AI could eat into my business. 

Humans can produce better material, but I can certainly envision a cost-conscious manager slashing a freelance budget or eliminating a position when AI can generate something that is adequate.

Part of me says, “If you can’t beat them, join them.” There’s nothing stopping me from using AI to draft narratives. I could be more efficient for my clients and free up time for other things.

But I don’t want to do that. I like the creative process. It’s why I have stuck with journalism and writing for so long.

I hope that’s not a step down the road to professional extinction, but with all the advances of AI, it’s hard not to worry.

From my many years in newspapers, I know what a fatal mistake it can be to misjudge the threat of a new communications technology. The internet was a long way toward destroying our business model before industry executives started fighting back. But by then, it was too little, too late.

So, I will heed Kelso’s advice. I pledge to dig into some of these AI platforms — and I might kill two birds with one stone by posting about my experiences on LinkedIn!

Also, on my list is gaining some proficiency with TikTok, but the app has already paid some personal dividends. Our 13-year-old son smiled when I told him I had downloaded it, and then he took a little bit of time to give dear old dad a quick tutorial.

Guest blogger: Mike Sherry is the principal of OnPoint Communications, which specializes in storytelling for nonprofits. With more than 30 years of print and online journalism experience, Mike produces narratives that drive fund development and marketing success. His cost-effective approach ensures that his content serves many purposes, including copy for e-newsletters, grant applications, gratitude reports, websites, and more.

FX April Luncheon

April 28 @ 11:30 am 1:00 pm

How Freelancers Can Thrive and Survive in a ChatGPT and AI World

About this event:

AI is changing the marketing landscape as we know it. As clients’ expectations and needs change, freelancers will need to adapt and harness AI. The impact of technology isn’t disappearing, and freelancers should embrace the changes coming their way instead of trying to fight them. If you want to keep up with the best practices and stay relevant in our emerging AI world, this workshop will give you the tools to be the subject matter expert with your clients.

Lunch includes a boxed lunch that includes chips and a cookie, plus a soft drink, tea or lemonade.

1. Turkey sandwich – lettuce, tomato & cheddar cheese
2. Ham sandwich – lettuce, tomato & cheddar cheese
3. Grilled chicken bacon wrap – garlic ranch, shredded lettuce, diced tomatoes, cheddar & swiss cheese
4. Veggie wrap – sauteed vegetables, lettuce, tomato

Members and nonmembers welcome. Networking begins at 11:30 a.m. with the presentation from noon to 1 p.m. Be sure to register on Eventbrite to ensure your spot.

Members: $25
Guests: $35

Note: This luncheon (and all luncheons going forward) will be held in-person only. A recording will be available for FX members after the event.

Questions? Contact [email protected]

About the speaker:

Burton Kelso is Chief Tech Expert at Integral—a computer repair and services company helping people conquer their technology challenges. He’s also a national speaker and international media tech expert. His vision is to remove the frustrations and complexity of computers and technology and open people up to a world of new ideas, experiences, and opportunities. He loves technology, he’s read all of the manuals, and he’s serious about making technology fun, safe, and easy to use for everyone!

O’Neill’s Restaurant & Bar

9417 Mission Road
Leawood, Kansas 66206 United States
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Media Planning and Buying 101

What is media planning and buying?

I’ve been asked that question more times than I care to count during the past 20 years. The easiest way to describe media planning and buying is by saying, “It’s discovering where the people you want to target will be and then buying space or time.” Sounds simple, right?

Let me break it down a little further.

In media planning, you locate the intended audience by studying habits, demographics, and other characteristics.

Don’t worry, there are resource guides to help you find all this information. Examples include Comscore, SRDS, Nielsen, Quantcast and many more. All those tools analyze behaviors that range from TV viewership to social media preferences, app downloads, and even favorite restaurants. So if you want to find women ages 25-54 who eat healthy, you would know where to find this audience, whether it was nationally, regionally or locally.

Media buying is where you purchase the space or time to reach your target audience.

It could be on the tops of cabs, sides of buses, or on TV or radio. The ad space or time slot allows you to reach people at optimum times, such as between 6 and 7 in the morning or Tuesday thru Thursday, if you are buying ad space on broadcast or the internet. Maybe there’s a new restaurant or theater you want to promote, so you might consider advertising on a bus, billboard, or some other place outside of the home. Your vendor will tell you how many people you reached and how many times you reached them.

When media planning and buying work together, you find the right media mix that best hits your target audience.

Once you’ve found the perfect space or time to purchase, you’ll want to complement the media with the right creative element. You can buy media all day long, but if the creative isn’t good and geared towards your target audience, no one will care.

For example, advertising Louboutin in Sports Illustrated makes no sense. But if you are marketing Nikes, that’s a different story. The opposite applies as well: You can have the best creative imaginable … but if no one sees it, what was the point in creating it!?

Advertising campaigns often overlook media buying and planning, just like Star Wars viewers might under appreciate Chewbacca. The loyal Wookie was an asset no matter what the circumstances … just like media planning and buying is integral to any advertising campaign. 

Even if you aren’t sure you completely understand media planning and buying, you can at least appreciate how it works!

Guest blogger, Kelly Dobyns Ziegler, has been buying media for over 20 years. She has worked in small, medium and large agencies in the Kansas City area. In 2021, Kelly started her own solopreneur career at Numerical Tree. She started her company on the principal that understanding and utilizing data is the smartest way to grow any business. Find out what works and build on it. When data leads, growth ultimately follows.