Poster was part of a multi-piece campaign for The Freelance Exchange, including postcards, emails, PR, social media, and more - highlighting the true benefits of hiring a freelancer.
Houlihan's: Arriba Tequila! posters & booklet
Campaign produced for Houlihan's: two lobby posters and one 20-pg. table-side booklet. Campaign focused on each of the different tequila's personalities.
KC Area Development Council: Happy Place postcards
Part of a B2B direct-mail campaign for the Kansas City Area Development Council, aimed at getting large corporations to move to Kansas City from California during their blackout problems. "California Kansas City Find your happy place." Contact me to see the full campaign.
Kessinger/Hunter: Bright Future company brochure
Real slick leave-behind piece created for local developer Kessinger/Hunter. Contact me for a showing of the entire piece.
H&R Block: "Take 2 & Call Us in the AM" direct mail
Bill insert for H&R Block Tax & Business Services promoting a new processing system to existing clients. Part of an entire campaign that also included direct mail and Web. Contact me to see the entire piece ... or the rest of the campaign.
Larson Binkley: Yellow & Blue Make Green magazine ad
Magazine ad for a local engineering company breaks through the clutter in a retail trade publication, showcasing the greenability of the company. Simple sophistication wins every time.
Forner Builders: Beware of Lemonade magazine ad
Push-the-envelope and break-through-the-clutter campaign produced in tandem with Tracy Design for upscale, residential builder Rick Forner, which ran in "Kansas City Homes & Gardens" magazine. Web site named "Web Site of the Year" by the National Home Builders Association. Contact me for more samples from this effective campaign.
Looped In: an Introduction video
One of multiple videos produced in tandem with Reactor for Looped In, a mobile payment processing app. Animation by Project Blackbird. Click the image to watch video.
Sociy: Get in the Game landing page
Landing page created for Code Koalas, on behalf of their internal entity Sociy. Site was part of a 3-piece campaign that included postcard mailers that directed readers to the site. Click the image to visit the landing page.
Pinkie Couture: Burlesque in the Pink ad
As part of an effort to bring the arts to the suburbs, Pinkie Couture hired local a burlesque troupe to perform at their salon. This was the ad to promote that event.
They call me: the CopyDiva.
I've been working in the advertising and marketing industry for a little over 20 years now. (Gasp!)
I started out on the agency side, moved to corporate, back to agency, then found my passion in freelancing. I've worked with hundreds of clients along the way in a variety of niches. This includes most of the ad agencies and design shops in town at one time or another (Barkley, VML, Reactor, to name a few) and also with some of the larger corporations (H&R Block, Payless ShoeSource, Sprint) and small businesses you might be familiar with, and on many, many accounts in the following industries:
- Real Estate/Development
- Health Care/Benefits/Bio-Sciences
- Senior Living/Kids Marketing/Pet Care
- Education - college; private
- Outdoorsman/Sports Products
- Restaurant/Food Service/Retail
- And many, many more ...
Folks ask me what I like to work on. I tell them, "The super conceptual, creative stuff." I work in most mediums and a variety of industries.
I've done work in:
- Direct Mail
- and More
I love being an active member of the professional community, having spent most of my career volunteering, serving on boards, attending professional functions, speaking publicly, and getting interviewed by the media.
And sure, I've won more than my fair share of awards for my copywriting that certainly add some sparkle to my office, but I'm probably best known for starting this here organization, The Freelance Exchange of KC — a collective of 'solopreneurs' in the advertising and marketing industry.
Want to know more about me? Follow along the fun at: